Both will report directly to President and CEO Stephanie Linnartz.įC Barcelona Rising Star Fermín López Joins Under Armour's Growing Football Rosterįermín López becomes the latest athlete to join Under Armour's rapidly expanding roster of young, up-and-coming elite football players. 29, and Trent, currently serving as the managing director of the company’s EMEA region, will assume her new role in February. announced two new leadership appointments: Yassine Saidi as Chief Product Officer and Kara Trent as President of the Americas. Under Armour Bolsters Leadership Team with Appointment of New Chief Product Officer and New President of Americas The innovative material will offer the apparel industry a high-performing alternative to elastane – an elastic fiber that gives apparel stretch, commonly called spandex. ![]() Now, the brand is expanding its influence with the release of FUTR X ELITE: the pinnacle footwear model within Under Armour’s basketball portfolio that will redefine the category.Ĭelanese and Under Armour Develop Innovative New NEOLAST™ Fiber for Use in Performance Stretch FabricsĬelanese Corporation, a global specialty materials and chemical company, and Under Armour, Inc., a global leader and innovator in athletic apparel and footwear, have collaborated to develop a new fiber for performance stretch fabrics called NEOLAST™. Under Armour is committed to pushing the boundaries of style and innovation to meet the needs of aspiring, recreational, and professional athletes. The FUTR X ELITE sets its sights on the future of basketball “With appreciation for the selfless service and sacrifice of military families across America, we are delighted to double our standing discounts ahead of this coming Veterans Day weekend.” “Under Armour is proud to support veterans, active military and other front-line service workers, and we consider it an honor when they choose to wear our logo,” said David Baxter, President, Americas at Under Armour. ![]() First Responders, including active Police, Fire, Nurses, Doctors, and EMT, are also eligible. Between now and November 19, the brand has doubled its in-store military and first responder discount from 20% to 40% at all UA Brand Houses and online, and from 10% to 20% at all UA Factory Houses.Īll Active-Duty Service Members, Retirees, Veterans, Military Spouses, Military Family Members qualify for the special offer. Beginning today, in recognition of Military Family Appreciation Month and the upcoming Veterans Day holiday, Under Armour is offering military and first responders up to 40% off their purchases.
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